Fit for Purpose

We invite you to the training course "Fit for Purpose". This course teaches you the Fit-for-Purpose framework, which provides marketing and product managers with a new way of understanding customer behavior and identifying customer segments by customer purpose. This course is the official training class of Kanban University, founded by David Anderson – author of the Kanban method. All participants will receive an official internationally recognized certificate of attendance from Kanban University as well as a "Customer Experience Professional" credential.

Target Audience

This program is designed for professionals who are responsible for product marketing on a strategic level. Also, this training will be useful to those, who can influence the decision-makers, mentioned above.

Training is particularly suitable for:

  • Product-marketing managers
  • Marketing managers, market researchers
  • Product managers
  • Service Request Managers (SRMs)
  • Service Delivery Managers (SDMs)
  • Product owners
  • Business analysts
  • Service designers
  • People responsible for contact with customers, account managers
  • People who work in product strategy, strategic planning

The format of the ONLINE training

The training course program is expanded by preliminary self-training and "homework." This allows the most efficient use of time in the training sessions for discussions, and individual and group exercises.
This training incorporates many concepts of "training from the back of the room", in which the participants say and do more than the instructor: short blocks of theory alternate with practice and exercises.
The course is delivered ONLINE via a series of modules of 3-4 hours duration each. The two most popular delivery schedules are listed below.

OPTION #1

Week 1
Monday: Module 1
Tuesday: Module 2
Wednesday: Module 3
Thursday: Module 4
Friday: Module 5

OPTION #2

Week 1
Monday: Module 1
Wednesday: Module 2
Friday: Module 3
Week 2
Monday: Module 4
Wednesday: Module 5
Friday: Module 6

Modules could be held in the first or second half of the day, depending on your preference (and availability, of course). Other schedule formats (than those listed above) are available upon request.

Old fashioned offline (classroom) delivery (2-day class) is possible depending on the epidemiologic situation, regulations, and travel logistics.

Main topics of the course

  • An introduction to fitness for purpose
  • Overview of a Fit for Purpose (F4P) framework
  • What does it mean to be the fit-for-purpose product
  • What does it mean to be the fit-for-purpose organization
  • The 3 component model of a product or a service
  • The 4 types of metrics
  • Market segmentation by customer purpose
  • Surveys and data
  • Fitness criteria
  • Integrations with other approaches

Participants will learn to

  • Segment your market by purpose and satisfy each customer type
  • Gather insights about your customers through a human and narrative approach
  • Gather insights about your customers through surveys and data
  • Use common fitness criteria such as quality, affordability, and optionality

What do you get out of the training

  • High-quality training from the leading education provider in the Kanban space
  • Training materials
  • Membership and online profile at Kanban University
  • Certificate of completion from the Kanban University
  • An electronic version of the 2nd edition of the book by David Anderson & Alexei Zheglov "Fit for Purpose – How Modern Businesses Find, Satisfy & Keep Customers", 2017
  • 16 SEU (Scrum education unit) for your CSP certification from Scrum Alliance
  • 16 PDU for PMI members (that could be used for prolongation of PMP and PMI-ACP certifications)
  • Ability and knowledge to change your organization
  • After the class support: 10 nano-coaching sessions (10 minutes per session) to address challenges associated with the implementation of the Fit for Purpose framework

Scheduled open classes

Sept 2-6. Online. English.

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You can order any training class optimized for you and held at your premises. It is very safe bet – no way you can lose from this move…

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